Every day we hear about new digital campaign, and amy of them are innovative. Here is list of my favorite online marketiing campaigns:
- Tourism Queensland – Best Job in the World
In 2009, Tourism Queensland promoted the Great Barrier Reef as a global tourism destination with a website encouraging people worldwide to apply for The Best Job In The World, to be a “Caretaker of the Islands” to “house-sit” the islands of the Great Barrier Reef for half a year, based on Hamilton Island
http://www.youtube.com/watch?v=SI-rsong4xs
http://www.ourawardentry.com.au/bestjob/index.html
- Burger King – Whopper sacrifice
Burger King came up with Whopper Sacrifice campaign, a popular Facebook application that offered users a coupon for a free Burger King sandwich if they dumped 10 of their Facebook friends. But it was pulled off later.
http://www.youtube.com/watch?v=YI4uzOAtPiE
- Obama’s online campaign
It’s been well documented that Social Media was a huge part of Obama’s election campaign, and that can be backed up by some fascinating statistics regarding what the campaign achieved:
5 million ‘friends’ on more than 15 social networking sites
13 million email subscribers
8.5 million monthly visitors to MyBarackObama.com (at its peak)
3 million online donors
http://www.slideshare.net/alesko/analysis-of-barack-obama-election-campaign-by-draftfcbi
- Ikea – Facebook Tag / Ikea Showroom
- Google – Parisian Love
Check out how An American finds love in Paris!
http://www.youtube.com/watch?v=nnsSUqgkDwU&feature=player_embedded#!
- Tipp-Ex: A Hunter Shoots a Bear
Quite interactive and funny!! try it out..
http://www.youtube.com/watch?v=4ba1BqJ4S2M
Tell me about your favourite campaigns now..
Take Care 
