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My favorite online marketing campaigns!

Every day we hear about new digital campaign, and amy of them are innovative. Here is list of my favorite online marketiing campaigns:

  • Tourism Queensland – Best Job in the World

In 2009, Tourism Queensland promoted the Great Barrier Reef as a global tourism destination with a website encouraging people worldwide to apply for The Best Job In The World, to be a “Caretaker of the Islands” to “house-sit” the islands of the Great Barrier Reef for half a year, based on Hamilton Island
http://www.youtube.com/watch?v=SI-rsong4xs
http://www.ourawardentry.com.au/bestjob/index.html

  • Burger King – Whopper sacrifice

Burger King came up with Whopper Sacrifice campaign, a popular Facebook application that offered users a coupon for a free Burger King sandwich if they dumped 10 of their Facebook friends. But it was pulled off later.
http://www.youtube.com/watch?v=YI4uzOAtPiE

  • Obama’s online campaign

It’s been well documented that Social Media was a huge part of Obama’s election campaign, and that can be backed up by some fascinating statistics regarding what the campaign achieved:

5 million ‘friends’ on more than 15 social networking sites
13 million email subscribers
8.5 million monthly visitors to MyBarackObama.com (at its peak)
3 million online donors

http://www.slideshare.net/alesko/analysis-of-barack-obama-election-campaign-by-draftfcbi

  • Ikea – Facebook Tag / Ikea Showroom 
 Instead of a static banner showing off the showrooms, they decided to use Facebooks “tag” feature in photographs. And worked for them!
  • Google – Parisian Love

Check out how An American finds love in Paris!

http://www.youtube.com/watch?v=nnsSUqgkDwU&feature=player_embedded#!

  • Tipp-Ex: A Hunter Shoots a Bear 

Quite interactive and funny!! try it out..

http://www.youtube.com/watch?v=4ba1BqJ4S2M

Tell me about your favourite campaigns now..

Take Care :)


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